In Song Ji's view, domestic wine currently needs to seize the low-end mass consumer market. "In fact, the low-end mass consumer market is very large, at present, I think domestic wine or to seize the low-end market, the quality of low-end products, improve the share, domestic wine can have sound development."

"Domestic wine is very dependent on channels, moderately reducing prices, selling wine, and maintaining cash flow is the focus." The head of the well-known wine operator said frankly.

Nevertheless, in the general view of the industry, domestic wine is still hopeful.

On the one hand, its quality is gradually improved and more and more recognized by consumers. In the context of domestic confidence, the consumption atmosphere of domestic wine will continue to improve. On the other hand, due to international relations, epidemic and other factors, imported wine is affected in logistics, aging and other supply chains, and the turnover efficiency is low. The supply chain for domestic wine is more efficient. "The cost is higher, but the efficiency is higher, and it can also balance some costs and improve the profit margin." Guo general said