At present, the wine industry is accelerating the reshuffle, and brands that do not match the quality and price are quickly eliminated from the market. The wine industry has raised the bar a lot. Consumers are also becoming more aware of wine and are willing to pay for their personal taste. The development of wine has entered the era of branding.

Under this industry trend, grape sprinkles with strong characteristics are easier for consumers to shine at the moment and are willing to try and accept. In the future, a good brand image will be a winning weapon. This is a "two-way journey" between consumers and brands.