Cultural life is one of the important contents of social life. Sponsoring cultural life can not only promote the development of cultural undertakings and enrich the life contents of the public, but also cultivate good feelings with the public and greatly improve the visibility of the organization. This kind of sponsorship includes: first, the sponsorship of cultural activities, such as large-scale gala, artistic performances, the production of TV programs and the filming of movies. The second is the sponsorship of cultural undertakings, such as scientific and artistic research, book publishing and cultural and artistic organizations.