On September 5, the press conference of "Tiansai Cup" the first Chinese wine promotion pioneer and the fourth Tiansai Chardonnay Goddess Competition was held at the China Wine Association, during which the launch of China's first wine promotion fund - Tiansai Fund was officially announced. Chen Lizhong, owner of Tiansai Winery, introduced China's first wine promotion fund - Tiansai Fund. The initial investment will be injected by Xinjiang Tiansai Winery Co., LTD., 2 million yuan. Cash and materials injected by other event sponsors and subsequent parties will continue to be injected into the fund. It is mainly used for individuals, enterprises, new media platforms and other subjects to carry out online live broadcasting, online self-media communication, offline pop-up stores, offline tasting meetings, offline food and beverage store display, promotion activities, and offline production area courses.