With the improvement of the strength of Chinese enterprises and the strengthening of brand building, more and more Chinese brands have emerged in the world. In areas such as cars and electronics, Chinese brands have become increasingly popular around the world, while in some areas, such as wine, the rise of Chinese brands in recent years has surprised the West even more.

According to Chile's "The Third Page Times" and other media reports, the global authoritative Brand value assessment agency "Brand Finance" company (Brand Finance) recently released the "2023 world's most valuable wine and Champagne brands" list on its website, and Chinese wine brand Changyu ranked second in the world with a brand value of 1.2 billion US dollars.

In the "2023 World's Strongest Wine & Champagne brands" list released by the agency at the same time, Changyu became the first place in the "world's strongest wine & Champagne brands" with the highest score of 83.2.