In the exhibition, exhibitors can show their products at close range and communicate with customers face to face to better introduce their products, so that customers can have a detailed understanding of product specifications, grades, appearance, performance and varieties more directly, so as to obtain more prospective customers and promote the turnover rate of exhibitors.

In this era of Internet connection, due to the rapid increase of remote communication, many people tend to think that face-to-face communication is unnecessary. However, from the perspective of communication effect, face-to-face communication has significant advantages that other communication methods do not have. As the problems to be solved in marketing activities show the characteristics of diversification, so the marketing personnel need to do more in-depth face-to-face communication with customers. Face-to-face communication shortens the distance between the two parties and improves the effectiveness of communication, which is more conducive to solving problems and achieving communication goals.