"Wine with beauty", this year's wine lovers are more and more exquisite, drinking wine with a tall red glass, drinking whiskey with a short cup, a wide cup of Collins cup or ice stone cup, in addition to different shapes of decanter, multi-functional design of bottle opener and other imported wine has become a new toy for wine lovers.

More and more overseas brands take a fancy to this demand, accelerate cooperation with cross-border e-commerce, open overseas flagship stores, release new products, and the sales of imported wine brands on Tmall International increased by 193% year-on-year in the past year.

Italian designer wine set Alessi

On April 24, the world's five major designer wine brands, including Italian designer wine Alessi, the "Hermes" Riedel in wine, the Japanese royal crystal cup KAGAMI, the Turkish glass wine brand NUDE, and the British wine brand LSA, reached an in-depth cooperation with Tmall International to bring more wine lovers.

Alessi will open an overseas flagship store on Tmall International in May this year, which will not only bring more than 30 classic products sought after by stars, such as well-known parrot shaped bottle openers, gentleman and Anna Girl series bottle openers; In the future, we will introduce new bottle openers, wine barrels, shake wine sets, wine gift boxes and so on.

High-end crystal glass brand KAGAMI

More and more new imported wine sets will be stocked in the Tmall International bonded warehouse, which is more convenient for domestic wine friends to buy. For example, Japanese high-end crystal glass brand KAGAMI first entered the Chinese market and opened its first online flagship store in November 2020 through Tmall International, which is still its most important online channel, with a year-on-year sales growth of 162% in 2022. It is reported that KAGAMI has now put a monthly production capacity of single-digit 2023 scarce new products on Tmall International.

"Today's alcohol consumers are not only keen to buy imported wine, but they are increasingly paying attention to the quality of life and the sense of ritual, and they also favor high-end brands and designer wine sets." Tmall international living industry leader Zhu Minjuan told reporters that more than 70% of imported wine consumers are from a second-tier city, women who have requirements for quality of life, wine is not only utensils, but also home decorations.